Market Information

Close-up of hands holding a smartphone displaying the TikTok app interface on a wooden surface.

TikTok Shop Pet Products Market Insights

Pet products on TikTok Shop are growing fast, with regional differences. Southeast Asia favors low-cost cat & dog food, litter, and supplements, while the U.S. prefers high-end smart devices and pet care products. Video marketing and influencer-led campaigns drive 70–90% of sales in SEA and significantly boost Western market performance. Thailand leads SEA pet GMV, and smart items like automatic litter boxes and pet dryers thrive in the U.S. Brands can grow by tailoring pricing strategies, leveraging video content, and offering differentiated high-value products.

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