Intro:
Indoor cats can get bored easily, and one startup in Southeast Asia wanted to solve this with custom interactive puzzle toys. Their goal: products that were safe, durable, and challenging enough to keep pets engaged.
The Challenge:
The client needed toys that:
- Were made from safe ABS plastic with non-toxic paint
- Had durable construction to withstand play
- Offered different difficulty levels for kittens and adult cats
Our Solution:
We guided them through:
- Material selection and safety testing
- Design tweaks to balance fun and durability
- Prototype iterations to adjust difficulty
- Advice on packaging for e-commerce platforms
Results:
- Launch on TikTok Shop hit $50k GMV in the first month
- Influencer videos and unboxing content drove most of the early sales
- The product stood out as a niche, custom-designed alternative to generic pet toys
Takeaway:
A custom, well-designed product can capture attention in a crowded market. Combining creative design, safety, and marketing support leads to real success.
